Chandumama – Handmade Art & Learning Kits Brand

Chandumama is a handmade art and creative learning brand founded by artist-educator Chandra Sekhar Rao, offering canvas, resin, and leaf paintings alongside art and calligraphy learning kits for kids and adults, built up through consistent YouTube and social media content.

Service: Content & Social Media Growth Duration: Ongoing
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Project Overview

Chandumama is a handmade art and creative learning brand offering canvas, resin, and leaf paintings, art learning kits, and a calligraphy handwriting workbook. The focus was on building brand awareness and driving product discovery through engaging video lessons, YouTube Shorts, and consistent social media content that builds a strong community around the brand.

The Challenge

  • New Brand Awareness – As a newly launched platform, Chandumama had limited visibility and needed to build trust among parents, students, and hobby learners.
  • Content Consistency – Creating high-quality, engaging, and consistent content (YouTube videos, Shorts, and social media posts) to attract and retain attention.
  • Platform Optimization – Setting up and optimizing YouTube, website, and social channels for SEO, discoverability, and user experience.

Strategy & Approach

  • YouTube Shorts strategy showcasing quick tips, before–after transformations, and mini tutorials
  • Consistent posting schedule across YouTube and social media to build trust and engagement
  • Educational video content designed for both kids and adults with simple, easy-to-follow lessons
  • Use of visual demonstrations and practice-based learning to improve handwriting skills
  • Clear call-to-actions to drive traffic to www.chandumama.com and increase product sales

Tools & Technologies

  • YouTube Studio
  • Canva
  • Kinemaster / Video Editing
  • Content Planning
  • Social Media Platforms

Execution

Created and published engaging calligraphy-focused Shorts featuring quick tutorials, stroke techniques, and before–after handwriting transformations. Optimized video titles, descriptions, and tags for better discoverability, while maintaining a consistent posting schedule across YouTube and social media platforms. Designed visually appealing content with clear demonstrations and guided practice, along with strong call-to-actions to drive traffic to www.chandumama.com and increase course enrollments.

Results & Impact

Consistent

Content Publishing

Improved

Content Quality

Growing

Audience Engagement

Visual Proof

Below is a snapshot of the YouTube channel dashboard.

Chandumama – YouTube Channel

Chandumama YouTube channel dashboard

Off-Page SEO – Backlink Submissions

Chandumama off-page SEO backlink tracker

Facebook Post Boost – Campaign Results

Chandumama Facebook post boost campaign results

Chandumama – Marketing Planner

Chandumama content planning calendar
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Content Calendar Preview

Week 1

  • Mon – Story-based Short
  • Wed – Engagement Post
  • Fri – Educational Content

Week 2

  • Mon – YouTube Short
  • Wed – Audience Hook Content
  • Sat – Storytelling Video

Week 3

  • Tue – Trend-based Short
  • Thu – Informational Content
  • Sun – Engagement Post

Key Takeaways

  • Consistency in posting builds trust and steady audience growth
  • Short-form content like Shorts and Reels significantly improves reach and discoverability
  • Visual demonstrations and before–after transformations increase engagement
  • Simple, structured lessons make learning easier for both kids and adults
  • Strong call-to-actions help convert viewers into paying customers

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